Framed by orchard rows and river bends, Hillwood serves as a prime agricultural and viticultural hub. Famous for berry farms, boutique wineries, and farmgate experiences, Hillwood showcases the fertility and lifestyle appeal of the Tamar Valley.
As Tasmania’s premier industrial and export precinct, Bell Bay is an economic engine for the entire state. Responsible for generating a significant portion of Tasmania's manufactured exports, Bell Bay leads the way in heavy industry, advanced manufacturing, shipping logistics, and emerging green hydrogen ventures.
At the heart of the region sits George Town—the third-oldest European settlement in Australia. Serving as the primary commercial and retail hub for local residents, George Town balances historical heritage with modern amenities, including schools, health services, and mountain bike trails.
Guarding the mouth of kanamaluka / the Tamar Estuary, Low Head is steeped in maritime lore. Home to the iconic Low Head Lighthouse, historical Pilot Station, and local Little Penguin colonies, it remains a favorite destination for heritage enthusiasts and nature lovers.
Heading east along the northern coastline, the coastal havens of Beechford, Weymouth, and Lulworth offer pristine beaches, coastal reserves, fishing spots, and relaxed seaside living for locals and holidaymakers alike.
A town with a rich history
The largest town in the region, George Town (Palawa_kani: kinimathatakinta), has a rich history. The area now occupied by George Town has been home to Palawa Peoples for as long as 43,000 years, with many significant meeting and living places throughout the local landscape.
George Town is the third oldest settlement in Australia behind the cities of Sydney and Hobart; Bass and Flinders anchored here in 1798 and the town was settled in 1804 by Lieutenant Colonel William Paterson.
George Town sits at the mouth of the kanamaluka/Tamar Estuary on Tasmania’s northern coast and is a short drive from the city of Launceston via the East Tamar Highway. Best known for its cultural heritage, the town also boasts amazing surfing and fishing locations, beautiful beaches and the historical precinct at nearby Low Head. The deep-water port and industrial area at the Bell Bay Advanced Manufacturing Zone is the largest industrial precinct in Tasmania, producing 59 per cent of all our state’s manufactured exports.
With a population of 7,000 people, George Town offers all the amenities you would expect from a busy municipality – including a new hospital, three primary schools, two secondary schools, a multi-function sporting complex and recreation facilities.
George Town’s retail business precinct is centred around Macquarie Street and features a variety of speciality shops, cafes and award-winning accommodation that creates a welcoming cultural experience for residents and visitors alike.
The many historical attractions of the area include the Low Head Pilot Station and Maritime Museum, The Bass and Flinders Centre (home to the sloop “Norfolk”), Georgian historic home The Grove, and the old Watch House.
Whether you are looking to relocate your family, establish a trade or industrial venture, or start a lifestyle business in tourism and food, the East Tamar provides unmatched support, strategic connectivity, and an exceptional quality of life.
Business East Tamar is proud to represent and advocate for businesses across all these townships, fostering a strong, connected regional economy.
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